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PRETTYPARTY’S STORY
PRETTYPARTY is a beauty company that does things differently.
PRETTYPARTY’s products are inspired by you – creative, playful and always pretty – because you don’t follow trends, you do what you want.

PRETTYPARTY was founded in 2023 in Los Angeles, home to beautiful people and the hottest beauty trends, and the city where PRETTYPARTY founder Laura Octoberer was born and raised. “Whether it’s a movie premiere, a clothing line launch, an art gallery, or my ranch, I hear the same thing from the hottest trendsetters: There are plenty of options in skincare and makeup, but nowhere,” Laura said. Looking for quick, easy, cost-effective, and most importantly, beautiful hair designs. So, I decided to create one.”

PRETTYPARTY’s goal is simple: provide girls of all ages and lifestyles with stylish hair styling and care products that save time and money, stop damage, promote healthy hair and create striking, shareable looks. PRETTYPARTY knows that trends don’t come from advertising campaigns. They were born on the streets where individuality prevailed, and style started with creativity, fun and the right product. PRETTYPARTY and its team of designers are becoming a platform for young women to share their style and care.

PRETTYPARTY’s DIY hair extensions feature patent-pending salon-quality products that allow you to take control of your style without spending hours in the salon or spending your entire paycheck. PRETTYPARTY wants to help you achieve an insta-worthy look without destroying extensions, harsh dyes, or expensive, time-consuming treatments. PRETTYPARTY wants you to be able to change your look or color based on your activity or mood – and do it in 30 seconds or less!

Unlike human hair extensions, PRETTYPARTY’s patent-pending StyleFlex™ hair extensions are completely cruelty-free. This means you can achieve the look you want while knowing that what you put in your hair is ethical and has never been tested on animals.

PRETTYPARTY also knows that hair health comes from within. So PRETTYPARTY consulted the experts and came up with a vitamin-enriched vegan gummy you can take daily to keep your hair looking and feeling its best for about $1 a day!

PRETTYPARTY started with hair extensions, gummies and cool accessories, but PRETTYPARTY is far from done. PRETTYPARTY will continue to innovate and launch amazing new products for your hair, lips and eyes. Stay tuned for more cruelty-free products to help you look and feel your best!
PRETTYPARTY loves beauty and fashion! But more importantly, PRETTYPARTY
Know how important it is to love yourself and each other. Therefore, PRETTYPARTY adopts what PRETTYPARTY calls the PRETTYPARTY Code of Conduct.